This time, we will analyze three most important elements of creating visual aids.
Elements of an effective visual aid
Creating a visual aid doesn’t depend so much on your ability to draw. You can use props, photos or illustrations and graphic design.
An effective visual aid depends on the analysis of three elements:
The problem we want to solve with our visual aid.
The message we want to communicate.
The type of images that can best represent that message.
Let me explain what I mean with some examples.
Example 1: Standard menu VS visual menu
The problem we want to solve with our visual aid—Someone can’t read a menu.
The message we want to communicate—Choose what you want to eat.
The type of images that can best represent the message—Objects—like in a menu or product lists.
It could be especially effective in nursing homes and hospitals that have a problem of communicating with patients and food wasted because of that. The message on their menu is simple: make a choice of what you want to eat but many people can’t read the menu and don’t make any choices. In these situations, there is only an option of a default meal, which may not have been people’s choice had they understood what their options are.
This example was inspired by one of the local nursing homes. Their menu is printed on a large sheet of paper filled with small text that looks like a document. It is basically impossible for many people to read it.
Instead, if people were provided a simple choice between just two items but in a visual format, the possibility of them choosing one would increase.
Example 2: Standard guide VS Visual guide
The problem we want to solve with our visual aid—Physical inactivity and social isolation among seniors in a senior residence.
The message we want to communicate—Exercise.
The type of images that can best represent the message—Narrative image-breaking action into steps.
Example 3: Standard instruction VS Visual instruction
The problem we want to solve with our visual aid—how to explain an election to seniors with language barriers.
The message we want to communicate—you can vote, you have a choice.
The type of images that can best represent the message—a poster with a part that can be cut into ballots.
Just like in the first example, it is about a choice but this time it is more complicated and abstract, so it is harder to create a visual aid. In abstract ideas it may seem difficult to point out the essence, but once you do, it is easy to suggest an image type.
The best image type to explain the concept of an election to our community members is a series of familiar objects in a poster. We have three categories of food with three representatives in each group. We use fruits and vegetables to explain the options to choose from in a way that can help tell a visual story rather than facts.
At the end of the poster there is a section to cut a ballot and cast a vote. It is a good way to interact and have a winner too.
An abstract idea may look like the most difficult of the three but if you dig deep into the essence of your message you will find out that it is not different than the previous ones. Then you can use objects, narrative images or a mix to create a visual aid that can help you communicate your message.
To recap, we need to analyze:
The problem we want to solve with our visual aid.
The message we want to communicate.
The type of an image that can best represent that message.
apple and orange from the ESL for Seniors as an example of a visual aid in use
Many people don’t know how to create a visual aid. So let’s talk about visual aids. First, let’s ask a few questions:
What is a visual aid?
Why do you need one?
According to a dictionary, “a visual aid is an item of illustrative matter such as film, slide or model. Why do you need one? To supplement written or spoken information so that it can be understood more easily.”
I would add from my own experience learning the language, it can be any physical object that can help you show what you are talking about. It can be made or found ready.
How to choose a visual aid
The answer is: be clear who your visual aid is for and the rest will follow depending on how fast you need to send your message, how much you are willing to spend on creating a visual aid or does it make sense to invest in creating a visual aid if there is one on the market.
How to categorize visual aids
You can categorize visual aids in many different ways, but for the purpose of this exercise I categorize them by three groups which have to do with people I aim my message for.
Public—to communicate anonymously with people in a crowd
One to One—to communicate with one particular person
Me—to communicate with myself
Let me tell you about each of these groups.
1- Public Group
I call a “Public Group”, a crowd that can pass by and I don’t know these people but I need to communicate my message to them. They actually could be speaking the same language as I but, using a visual aid makes perfect sense instead of trying to talk.
One summer I was challenged by a couple of thieves who were stealing from my property. It made me feel watched and unsafe. I had to figure out how to communicate with them so they could stop coming back, but I didn’t know who they were. Anyone passing by could be them.
So I installed a sign outside saying: 24-hour video surveillance and a camera and they stopped coming. I think the sign and a camera worked well as my visual aid.
2- One-to-One Group
I call a “One-to-One group”, a couple of people who communicate using visual aids that are meant only for them. It could be a note, a postcard, a sign that only they understand.
My husband writes me a lot of love notes and doodles hearts and arrows on them. They are always around the house. I know they make us look like a couple of third graders in love. But he makes these notes for me to make sure I remember he loves me and also they make both of us feel good.
The visual aid here doesn’t need to exist, but we chose to communicate visually as a part of building our relationship in a fun way.
3- Me Group
I call a “Me Group” a group that only I belong to and the visual aids I can use for myself as reminders, or memories, for example.
The summer I had been targeted by thieves, most of my days I worked outside the house so I could watch the neighbourhood. To have a reason to stay outside all day every day for at least a week, I took on the project of fixing the body of my car. I felt a lot of negative energy caused by the thieves coming to my property so I needed a boost of positive energy.
I used my Toastmasters paper notes and taped them to separate the areas I needed to fix on the car. It was a great visual aid. Not only did I recycle the paper, it reminded me of what I was learning and it made me smile too.
When you deal with life challenges, usually you don’t have any doubt what visual aid can help you communicate your message. As long as you know who it is you want to address your message to whether it is:
You will figure out a fast way to create a strong visual aid.
“The eyes have one Language everywhere” (English Proverb)
It means that no matter what language you speak, when you see a picture, you can interpret the information much easier than words.
Language barriers are the # 1 obstacle in communication for immigrants. These barriers isolate people from the community and services/programs that would be available to them. Not being able to communicate may become time-consuming and frustrating for both the individuals assisting immigrants and for immigrants who don’t speak English or French.
Despite the efforts of individuals and organizations to ease the communication—there is still room for improvement. One way to do this is by using more visual communication tools. There are many benefits to using pictures instead of words.
Pictures to communicate
Using pictures to communicate is nothing new to people.
Are easy to understand
Save time and resources for caregivers
Give more independence to those who can’t speak English or French
My father’s story
My father immigrated to Canada when he was older. He learned enough English to be able to work and support himself and his family, and yet he could barely hold a conversation… Before passing away he spent over a year in the hospital and eventually a nursing home. One day I went to visit him while the nurse was trying to talk to him. Within minutes she became louder and louder—and he became more frustrated. He wasn’t deaf—he just couldn’t understand her.
Had the nurse showed him a simple picture—the whole conversation would have been more timely and pleasant.
What about you?
Do you know someone who is isolated because of a language barrier?
Use visual cues when communicating with individuals that have a language barrier. Avoid speaking louder if the person you are talking to can’t understand what you are saying. Let the pictures do the talking.
You want to communicate with your clients and employees. You want your service or your product being appreciated, not wasted.
To create effective communication with your clients and employees, you must take into consideration their backgrounds and language skills. You must acknowledge we live in a diverse culture, where not everyone is at the same level of fluency.
Why I created the blog
As a visual artist and an immigrant living in Canada for over three decades, I observe people with diverse backgrounds and language barriers. English is my second language. For years, I faced difficulties understanding people around me, at work or as a client.
What problems I identified
People lost me as a client because I couldn’t understand them.
I was not happy with them letting me make costly mistakes.
I had limited options for employment.
Now, years have passed and I see other people struggle with exactly these challenges. Many people give up on living a happy, meaningful life simply because they don’t understand the language and we have yet to see any improvement on the solutions.
Many business owners have not made any efforts to close the gap to make it easier for their clients and employees. I see resources, business owners put efforts to create, are being wasted simply because they don’t pay attention to their clients and employees.
I hate to say it, but the communication in this country is in an abysmal state.
What I hope for this blog
I hope this blog will help solve problems I have identified and provide answers to visitors who may need to improve communication with their clients or employees.
My mission is to help business owners save:
by supplementing their resources in a visual format. My intention is to publish weekly articles with new content concerning Communication in a Diverse Culture.
If you are interested in the topic of improving communication with your clients, employees or community, please, subscribe to my newsletter. Let me know your opinion on the topics I will be covering. Your feedback is valuable to me. Nothing happens without a conversation.